In this case, Muse’s biggest competitor is the status quo: unaided meditation. New businesses need to establish their unique selling proposition as early as possible — and begin communicating this to customers as soon as a connection is made. College students can get school spirit attire pretty much anywhere. Fresh Sends makes their unique selling proposition prominent from the second you land on their page, This floral company certainly stands out from the crowd. How to Define Your Unique Selling Proposition. Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. Every company is different, and every company goes about their USP differently — but the key is, if you can make it loud and clear why your product/service is better than your competitors and then word it in a catchy and engaging way, your USP will dominate. bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. That’s the fundamental element to creating a killer USP in 2020. The artists behind their designs are as much a part of what they sell as the tattoos themselves, getting prominent profiles on their site organized under a section dedicated to Artists and their works. Their. Every company is different, and every company goes about their USP differently — but the key is, if you can make it loud and clear why your product/service is better than your competitors and then word it in a catchy and engaging way, your USP will dominate. It’s not necessarily what you sell that has to be unique, but the message you choose to focus on that your competition doesn't. Taylor Stitch is a clothing company that relies on crowdfunding in order to develop new products. This unique selling proposition example is slick and different, Stripe is an easy-to-implement payments platform targeted at web software developers. There’s no question that choosing a pair of glasses online is a difficult task. Change it up, be different, be unique. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. A USP is also not just the header copy on your homepage. They let users know that they don’t have harsh, drying, artificial products and instead use natural oils that work with the customer’s body chemistry. Passionate commitment to customer service 2. Lemonade calls this out by making a very unique and powerful claim that tells you to “forget everything you know about insurance.”. Use the 6 examples we’ve shared above to help you discover your own USP. This is a good reminder that a USP shouldn’t be a half-measure, but a whole-hearted effort to define your brand to your customers. Install in less than 60 seconds for Gmail or Outlook. Cold email is an incredibly powerful sales channel. It is a short statement that succinctly conveys why your reader should purchase. Here’s the deal, buyers are overwhelmed with options, they need to quickly understand what makes you different from your competitors or they’ll move on. And without those, you don't have a … On top of the personalized experience, their razors are cheap and high-quality, making the whole experience based on efficiency. The process of determining a unique value proposition varies based on the state of a business. The best way to understand what makes a powerful USP is through examples. “Looking good” may not sound unique as far as apparel is concerned. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. and then word it in a catchy and engaging way, your USP will dominate. But finding a unique USP isn’t as easy as it sounds. It’s a sentence that immediately conveys the unique value of Saddleback’s products in their signature irreverent tone: this product is built so well it will outlive its owner. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. The product your business offers may not be new, but the way you sell it just might be. This company did so well with defining their unique selling proposition that Head & Shoulders is almost synonymous with anti-dandruff. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] Why should customers choose you over your competitors? Creating a successful unique selling proposition takes time, care, and effort. It is actually a lot simpler than that like the USP examples below show! Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. But pairing it with a cultural phenomenon for a specific audience’s needs makes it fresh, compelling, and different. So their USP, naturally, is around enhancing your existing practice to “get the most out of meditation.”. What makes their statement so assuring is the social proof and use of statistics. That’s the power of your unique selling proposition. At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: “What makes you different from the competition?”. This is key when clients are vetting you versus your competitors and deciding on who truly has a leg up in the game. 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